Mamas On The Web

How do you stand out as an internet marketer?

April 16th, 2007

Here’s a question for you.

Think back on the past week and all the people you’ve met, whether it’s at a store, a family gathering, the bank, whatever.

Are there certain people that stand out to you? If so, why do they stand out?

Just this week I was shopping at my favorite clothing store and the girl that helped me was soooo nice and helpful. Normally, I couldn’t even tell you what the sales clerk was wearing if you had asked me a second after I left the store, but I definitely remember this girl. I remember her face, her hair, what she was wearing, and most importantly, what she said to me.

Why did she stand out so much to me?

I’m sure there are a few different reasons although I’m not sure which one is the most important. For one thing, she was really nice. She smiled the whole time we talked. She seemed to genuinely like her job and helping people. Her appearance was trendy but unique which made me remember her looks. She called me ’sweetie’ (I’m not sure why, maybe it’s because I’m small, but a lot of people call me that). She was just genuinely approachable and likable and friendly.

Now let me ask you something else. Is there anything about you that would make yourself stand out to other people in the same way? Can you apply those qualities to your blog or website?

Obviously, what you wear or how your hair looks won’t have as much influence on the impressions people have of you when you’re working online, but maybe there is something about your personality that does. Maybe you have a great sense of humor like me, ha ha. Or maybe you have some expert advice for people that is hard to find anywhere else.

One of the reasons why Jimmy D. Brown stands out amongst the countless internet marketers is because he’s such a nice guy who cares about each one of his customers. He’s also affectionately known as “Mr. Overdeliver”.

John Reese stands out because he’s been so successful, and I think he’s been so successful partly because of his years of experience, and his obsessive testing and tracking.

Jim Edwards stands out because he doesn’t beat around the bush. He says what he wants to say and he isn’t afraid if he offends anybody, but at the same time he has some amazing ideas and tactics that will help you increase website traffic and sales.

So what is it about you that stands out? What will people remember about you once they’ve clicked off your website, or bought your product, or finished reading your newsletter?

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Entry Filed under: General