Mamas On The Web

Article Marketing to Build Traffic

May 13th, 2007

I’ve had this report sitting on my hard drive for quite awhile, but I finally read it today. It was a good read because it made me do some analyzing which I’m sure will benefit me in the future. I’m talking about Building Traffic With Article Marketing by Yaro Starak and Brian Clark. I’ve been a subscriber of Yaro’s for quite awhile now, and I’m a religious reader of Brian’s Clark’s blog, CopyBlogger.com so it’s no surprise that this was a good report.

It’s only 10 pages long so it won’t take you long to read if, but I’ll break some of it down really quick for you anyway. One of the tips that stuck with me was about the title of the articles. So many people get this one wrong and don’t spend enough time coming up with the right title:

Testing Article Titles - If you get this part wrong, you’re screwed. Unless you have a killer title to each article, you’ll be wasting your time writing the rest of the article. You need to capture the reader’s attention right away by having an irresistable title. You can have a blah title like “Weight Loss Tips” and it could be the best article in the world, but it won’t get read as much as one titled “Burn Fat The Easy Way - 9 Proven Tips”.

Something else that this report reminded me to do was to go back and work on improving some of my own article titles since EzineArticles (my favorite article directory) allows you to edit them (but they have to be re-approved first so you wouldn’t want to do this regularly or you might annoy the hell outta them).

In the second part of this report, Brian gives some really good tips to help make sure you get it right the first time and also about writing the author bio box and the article itself.

You can grab the report here.

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Entry Filed under: Article Marketing