Mamas On The Web

Swipe Files

May 16th, 2007

Have you ever read an email or a sales page and you thought “Wow, this is really good! I wish I had thought of that”. I have many times.

Awhile ago, I started two ’swipe files’ for myself, one in my email folder and one on my desktop. When I see emails that I think are particularly good (especially if I’ve purchased the product) I’ll save it to my swipe file. Same thing goes for a web page or blog I like. If I see a new concept or I like the layout, I’ll save the page to my desktop swipe file if I need some inspiration later.

The key is not to copy these pages or emails, but to use them to come up with new ideas for yourself. Take the idea and improve on it, but don’t blatantly rip it off.

I’m kicking myself for not starting my swipe files sooner because there have been lots of great ideas that I’ve missed out on. So if you haven’t started your own swipe file, you should do that now. You’ll thank yourself later.

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Entry Filed under: inspiration ideas