Mamas On The Web

How often should you post to your blog - The Best Answer Yet

April 28th, 2008

I was reading Shoemoney’s Q & A post over at http://www.shoemoney.com and one of the answers really stood out for me.

The question was “How many times should a blogger update his blog with new blog posts in a week?”

Shoemoney’s brilliant answer: “as many as they feel like writing“.

At first this might seem like a lazy answer, but let’s think about it for a minute.

In forums like Digital Point, people are always asking how many times a day/week they should be posting. There are countless blog posts themselves about how many times a blogger should be updating their blog.

The thing is, there is no right or wrong answer. It’s different for everyone and every blog. It depends on the topic of the blog, the writing ability of the blogger, and the demand from the readers (among other various factors as well).

Therefor, I believe that Shoemoney’s answer is the best because it really should be “as much as you want”!

If I feel like writing ten posts this week, I’m gonna do it. If I feel like writing only one, I’ll do that too. I’m not going to burn myself out trying to write 5 posts a day. The only thing that will accomplish is crappy writing.

I’m the type of person who just can’t (or don’t want to) post that frequently. Other people might have the ability to write more. If you’re that type of person, then go for it!

You don’t need someone else’s “permission” to write as much as you want. There is no secret formula. In the end, you want to write quality posts. Emphasis on “quality”, not “quantity”.

If you can write 5 quality posts a week, you can make that your goal. If you can write 20 quality posts a week, make that your goal instead. Don’t write 5 quality posts and then 15 crappy posts just for the sake of posting.

What will posting crappy posts for the sake of posting get you? Hmm, let’s see:

• Crappy posts!
• Your readers will lose their trust or respect for you over time
• You won’t have people linking to you because they don’t want to link to a crappy blog
• Quality targeted traffic will dwindle
• You’ll lose your credibility as an expert in your field within the blogosphere (assuming you had cred in the first place)

If you post according to what someone else says is the magic number of posting, you’ll end up with those nasty side-effects (assuming that magic number is not your own personal magic number).

You don’t need to ask someone else how many times you should be updating your own blog. It’s completely up to you.

Entry Filed under: Blogging