Mamas On The Web

Optimizing your site for more traffic and better rankings

May 5th, 2008

Today I’ve been spending a lot of time optimizing one of my websites. I’ve made my pages smaller so they load quicker and made some keyword changes and ad tweaks.

I don’t do this too often (I’m a naughty webmaster) but every time I do I always notice positive changes in rankings, traffic, opt-in subscribers and income. Not bad for spending a couple hours on a few changes.

I use SiteReportCard a lot when I do this. It checks for any broken links, how fast your site loads, link popularity, rankings for keywords, etc. It’s free and super easy. Just plug in the URL of the page you’re checking and voila. Pretty simple but it can sure make a big difference.

Checking stats like how fast your site loads is very important. Many website owners don’t realize that their pages are loading too slow for people to stay on their site. Optimizing images and getting rid of unnecessary code can really speed up your loading times and help you keep more of that hard earned traffic.

I also like to check my keywords and their density. You can even compare them to other competing pages. This can not only help you optimize your content better for search engines, but also gives you ideas for even more keywords. I’ve written whole articles and added new pages after discovering keywords and phrases I hadn’t already thought of myself.

If you’re not already using a similar tool to check statistics like these, bookmark this page and visit it regularly.

Entry Filed under: Design tips, General, Tools