Since I’ve been working online, I’ve signed up for almost every newsletter under the sun. The majority of them are just regurgitated, uninteresting information, but there’s one that I especially look forward to each week.
If you want to learn how to be successful online without wasting time on useless information, sign up for the Talk Biz newsletter. Paul Myers is an amazing marketer, and so far there hasn’t been a single newsletter of his that I haven’t read from start to finish (and some of them have been extremely long).
He’s got a great sense of humor and always makes sure each newsletter is interesting. Most newsletters I read are pretty dull, but not his.
What I especially love about his newsletters is his ability to get his point across without any hype or jazz. I don’t have time to read through a bunch of fluff, and I’m sure you don’t either, so this is something that I really appreciate as a busy mom.
You’ll learn a lot from Paul from what he says and also from HOW he says it. I particularly enjoy seeing how he sells. He doesn’t try and hide it by sneaking in the links. He comes right out and damn well says he’s selling something. Sometimes he’s selling his own products, other times he’s recommending someone else’s. Either way, he does it perfectly. It’s not a blatant sales letter that insults your intelligence, it’s just a simple, straight forward and honest recommendation.
You’ll realize right away that Paul is someone you can trust. These days, it’s hard to trust anyone on the Internet. I’ve been burned by marketers before and if you’ve been online for any amount of time, you probably have too. That’s why the Talk Biz newsletter is such a breath of fresh air.
If you’re not already a subscriber, sign up now. You’ll be glad you did. Oh, by the way, it doesn’t cost a thing. I’m not selling anything and I don’t get anything when you sign up, I just hope you can benefit from his information like I have.
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I’ve been using Aweber for quite a few months now, and I absolutely LOVE it!
I wish I had made the decision to sign up long ago. I really feel like it took my business one step further. I feel secure in knowing my subscribers information is safe and that my messages are being sent out.
There are tons of features with Aweber, but I’ll list a few of my favorites:
Once you’ve signed up for Aweber, you have an unlimited amount of autoresponders. You could have 3000 different lists if you wanted.
Tracking features include HTML open rates and click-through rates on both HTML and text only messages. This is extremely important information to have, and a lot of autoresponders don’t offer this.
You can send out broadcasts to your subscribers, or load messages into the autoresponder where you would set the intervals at which they get sent out. I do a combination of both.
Information from your subscribers is all carefully stored and you can use that information to help you determine their demographic. You can view which URL they signed up at, date and time they were added, and their country, region and even what city they live in. Some people might not need all this information, but if you’re targeting a very specific group of people, this can be extremely handy.
The web form generator is really easy to use. You can create an in-line form, pop-up, pop-under, exit pop-up or pop-over/hover forms. If you’re not sure which type of form to use, you can use the split-testing feature Aweber provides to see which works better.
Aweber also provides lots of detailed reports that include all the information you need for your email marketing campaign. If you’re not testing and tracking anything, then you’re missing out on sales and traffic.
The Aweber blog is updated regularly with really useful tips on how to make the most of your autoresponder and your list. Even if you don’t use Aweber, I would still recommend you check it out.
What I think is really important is the help section. I’ve yet to have a question that couldn’t be answered within their documentation, but if you do happen to have a question that isn’t answered, they provide live help desk support during business hours.
The downside to Aweber:
There is a bit of a learning curve when you first get started, but it should only take an hour or two of messing around before you get the hang of it.
