Increase your newsletter clickthrough rate

February 22nd, 2007 | Email Marketing

If you use autoresponders like Aweber (you can read my Aweber review here) and you use the link tracking feature, you’ll notice that your links change to include a tracking code. Your subscribers won’t see your regular URL, instead they’ll see something like this:

clicks

A lot of people may not understand this and they might be wary to click on it.

You may find that your clickthrough rates increase by adding a brief note in each newsletter about why your links look like that.

Here’s an example you’re free to use:

“You may notice that the links in this newsletter look a little funny. They look like that so I can see which links get clicked on more than others, and this helps me understand how to make each newsletter even better. These links will still take you to where you want to go, so no worries.”

It’s kind of corny, and I’m sure you can write one better, but you get the idea.

If you send a regular newsletter with the latest ‘knitting patterns’, then your demographic may not know a lot about how click tracking works. It’s better to be safe and help them understand so they don’t perceive these links as a risk.