I’ve been spending a lot of time lately on increasing my conversion rate for newsletter signups on one of my websites. I was reading the February report at List and Traffic (101 List Marketing Tips For Getting New Subs And Sales) for some tips since I was feeling less than inspired when figuring out where to start.
There’s some great info in that report, but what really made me stop and think was Tip #13 which was Sign Up With A Good Autoresponder Company. I come across a lot of websites who either don’t have any opt-in form at all or else they’re using a free or really cheap autoresponder.
I can completely understand what it’s like not to have the money to invest with a good company (I was in that boat for 2 years before I signed up with Aweber – and let me tell you, it was worth every penny!) but the important thing to realize is that it IS an investment.
Building a relationship with your readers through regular contact like a newsletter is one of the best ways to generate income online. Sometimes you have to spend a little money to make a little money, right?
A commercial printer has to invest in a press to print flyers and brochures for his customers, but he soon makes that investment back and starts to make a profit from it.
Same idea here.
Why should you have a “list”?
Here are just a few examples of how you can use a subscriber list to make your autoresonder investment worth it:
- If you write and sell small reports you’ll want to get your customers on your list. Each time you come out with a new report, notify your existing customers. You can also survey them to see what kind of information they’d like to learn more about which gives you some great ideas for more small report ideas in the future.
- If you maintain an information website that has advertising on it, you’ll want to have an opt-in form on each page of that site. Offering a free bonus (or even better, multiple bonuses) is a great way to get people to sign up, then send them regular newsletters filled with tips, news, newly posted content, etc. Make sure each newsletter contains relevant links back to your website where you have advertising like Google Adsense or affiliate products or products of your own.
- If you sell a product or products of your own, you need to have your own sales army to help you spread the word and sell your products. You’ll want to get your affiliates on a list so you can keep them informed of new products for sale, update them with new promotional content, hold affiliate contests, etc.
- If you run a direct sales business, you’ll want to get your customers on a list so you can notify them of any sales, open houses, parties, etc. I’m sure my Mary Kay lady makes a killing from her list, and I’m also pretty sure it’s a small one. Keep in mind – you don’t need a huge list to generate an income from it.
- If you have a blog, you may want to create an email mini-course that complements your site. Along with offering great content, you can recommend related affiliate products or promote products of your own. Once the mini-course is over, continue to keep in contact (make sure you’re always complying with the CAN-SPAM Act and respecting your subscriber’s privacy) and keep building trust while reminding them to keep visiting your blog.
This only scratches the surface but I hope it’s given you some ideas.
Ultimately, my point here is that a lot of money can be made by building a relationship with subscribers. That’s not something you want to mess with by relying on an unreliable autoresponder. I heart Aweber but it’s important to do your research and find the one that fits your needs. You can take a free test drive with Aweber right now:
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