Text or HTML Newsletters?

January 17th, 2007 | Email Marketing

What’s better? Text or HTML newsletters?

Think about it this way, when you send a friend or family member an email, how do you write it? Plain text, right?

On the other hand, HTML can be more eye catching.

From a technical perspective, text emails are better because they have less chance of getting caught in spam filters.

From an aesthetic perspective, HTML emails are better because you can include graphics, change your font and colors and make it look the same as your own webpage. In Aweber, you can also track open rates with HTML messages.

The answer is: there is no right answer. It’s all up to you and your personal preferences. It’s also worthwhile to do some testing to see which version your subscribers prefer.

If you already have a subscriber base, try sending half of your subscribers an HTML message, and the other half the same message in plain text. Track your clickthrough rates and conversion to see which works better for you.