Marketing online and through email can be a tricky business, especially if you’re fairly new to the whole process.
One thing that should never be tolerated however (regardless of how ‘new’ you are in the business) is SPAM.
In a nutshell, SPAM is unsolicited bulk email.
Spam is sent through many different ways. Some people use their own email software like Outlook, and others use more sophisticated software that can handle thousands of email addresses.
It really doesn’t matter how you send it, if its unsolicited and its bulk, then its spam. No exceptions.
Here’s an example of spam which I’m sure many subscriber list owners are tired of.
Jane has a list of 200 subscribers for her interior decorating website. Out of these 200 subscribers, 17 of them are using her email address to send her emails as well. Those 17 people are spamming Jane. They signed up for Jane’s newsletter, not the other way around.
It doesn’t matter if their emails are related to Jane’s website, its still regarded as spam because she never opted in to their lists.
If you’re one of the people who do this, please stop now.