Don’t Make The Same Mistake These ‘Marketing Gurus’ Made

September 18th, 2006 | General

A few days ago, I received two emails from two separate internet marketers with a link to the same affiliate product. I won’t name names, but they are both highly respected and well known in the internet marketing world. Because they each have such successful online businesses, I’m very surprised that they would both make the same crucial mistake in their email.

Both Guru 1 and Guru 2 were promoting the same affiliate product. They both claimed that it worked great and they’d be lost without it. However, neither one offered anything extra to get me to buy from one and not the other.

While losing a potential customer (me) might not be the end of the world for either ‘guru’, I have to wonder how many other sales they’re losing simply because they don’t offer an additional freebie to their thousands of subscribers.

I don’t consider myself an internet marketing genius, but I would bet my left arm that Guru 1 would have made more sales than Guru 2 if he would have included an extra bonus for his subscribers. Now if you wanted to promote the same product, you could also include a ‘special offer’ for your subscribers and I could guarantee you that your response rate would be far greater than either Guru.

Some special offers you could give away:

Special bonus report
Resource guide or user guide
Checklist
Free trials
Free software programs
Templates
Domain names
Graphics

Whether it’s a 5-page special report or a free script you had coded for you, it will give you an advantage over anyone else promoting the same product. Even the big Gurus! Your assignment, should you choose to accept it (and I think you should), is to create a special giveaway for each affiliate product you’re promoting. You can use the ideas I’ve listed above, or come up with your own. Just make sure it’s unique, and if it’s done right, you’ll see your sales increase.