Giving your readers too many options can be a big No-No

It’s hard as an internet marketer not to visit someone else’s site and view it with a critical eye.

Many times I click to a page and can point out 30 things that I would have done differently.

One mistake I see a lot of marketers make is cluttering up their pages.

I just visited a sales page yesterday that had CPM ads at the bottom and in the sidebar along with links to other websites and products.

This was a sales page for an ebook.

When potential customers view this page, they have many options before them. They can buy the ebook, they can decide not to buy the ebook, they can click on an ad, or they can click on a large selection of links.

Too many choices!

The main goal of this sales page is to sell that ebook. Not to make a few cents by clicking on ads, or driving away traffic completely by posting links to other web sites.

Take that crap off!

You have your sales letter, your opt-in form, and the “Buy Now” button. That’s it. No more, no less.

Don’t confuse your visitors by providing too many choices. They’ll feel overwhelmed, distracted, and much less likely to purchase. “Analysis paralysis” if you will. Read more about this as well as a few other “website no-no’s“.

Review your own pages to see if you’re making the same mistake. Take away any possible distractions for your visitors and start making more sales.

RT @cassiegermsheid: "Giving your readers too many options can be a big No-No"